Privacy Policy

This Privacy Policy explains how Rose London (“we”, “us”, “our”) collects, uses, shares, and protects your personal data when you use roselondon.uk or purchase from our shop. We aim to comply with UK data protection law (including UK GDPR, the Data Protection Act 2018, and PECR).

---

1. Who we are (data controller)

Data controller: Rose London (trading name).
Contact email: support@roselondon.uk

If you have questions about this policy or want to exercise your rights, email us and we’ll respond as soon as reasonably possible.

2. What personal data we collect

• Identity and contact data: name, email, phone (if provided), billing/shipping address
• Order data: items purchased, order history, returns, support messages
• Payment data: we do not store full card details; payments are handled by payment providers (you provide payment details directly to them)
• Technical data: IP address, device/browser info, cookies, and log data
• Marketing preferences: newsletter opt-in/opt-out and communication preferences

3. How we use your data and our lawful bases

UK GDPR requires us to have a lawful basis for processing personal data. Below is a simplified summary of typical uses.

Purpose	Typical data	Lawful basis (example)
Process and deliver your order	Contact + address + order data	Contract
Take payment and prevent fraud	Order + technical data	Contract / Legitimate interests
Customer support and complaints	Contact + order + messages	Contract / Legitimate interests
Legal/tax and accounting records	Invoices, payments, orders	Legal obligation
Marketing emails (newsletter)	Email + preferences	Consent (you can withdraw at any time)
Website analytics and improvement	Technical data, cookies	Consent for non-essential cookies; legitimate interests for essential operations

Note: Cookie and tracking technologies may require consent under PECR for non-essential purposes.

4. Cookies and similar technologies

We use cookies and similar technologies to make the Website work (for example cart and checkout), to remember preferences, and (if enabled) to measure performance and marketing.

Essential cookies are required for core functionality. For non-essential cookies (such as analytics or advertising), we ask for your consent and you can change your preferences at any time.

5. Who we share data with

We may share personal data with trusted service providers, such as:

• Payment providers (to process payments)
• Delivery/courier partners (to deliver your order)
• Hosting and IT providers (to run and secure the Website)
• Email/newsletter providers (only if you subscribe)
• Professional advisers or authorities where required by law

6. International transfers

Some service providers may process data outside the UK. If this happens, we use appropriate safeguards (for example adequacy regulations or contractual protections) as required by UK law.

7. Data retention

We keep personal data only as long as necessary for the purposes described above. Order and tax records are typically retained for the period required by law. We may retain customer service records for a reasonable period to handle queries and disputes.

8. Your rights

Depending on your circumstances, you may have the right to:

• access your personal data
• correct inaccurate data
• request deletion (where applicable)
• restrict or object to certain processing
• data portability (in certain cases)
• withdraw consent at any time (where processing is based on consent)

To exercise your rights, contact us at support@roselondon.uk.

9. Marketing

If you opt in to marketing, we may send you emails about products and offers. You can unsubscribe at any time using the link in our emails or by contacting us.

10. Security

We use reasonable technical and organisational measures to protect personal data. However, no online service is completely secure.

11. Children

Our Website is not intended for children. We do not knowingly collect personal data from children.

12. Complaints

If you have concerns, please contact us first so we can try to resolve them. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

13. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be posted on the Website with an updated “Last updated” date.

Website: roselondon.uk
Shop name: Rose London
Last updated: 2025-12-31